KITCO Stadium
Retail Experience
Overview
The Kitco Stadium Kiosk project was a strategic initiative to elevate the brand's presence during the peak football season. Our goal was to transcend traditional point-of-sale displays and create an immersive "Theatre of Snacks" that would resonate emotionally with fans. The final design is a striking, modular structure that reimagines the product display as a miniature stadium, complete with tiered seating for products, interactive lighting, and authentic architectural details, resulting in a highly visible and engaging retail centerpiece.
Client:
KITCO (Nice Chips)
Year:
2025
Category:
3D Visualization, Retail Design, Structural Packaging
The Challenge
To capture the excitement of the football season, KITCO needed a high-impact Point of Sale (POS) display that would disrupt the standard supermarket aisle. The objective was to move beyond simple shelving and create an emotional connection with fans, turning the act of buying snacks into a pre-match ritual. We needed a design that was structural, modular, and instantly recognizable as a football arena.
The Solution
We reimagined the product display as a "Theatre of Snacks." The kiosk is designed as a miniature stadium where the product packaging itself forms the "audience" in the stands. The central green turf serves as the focal point, framed by authentic 3D goalposts and overhead floodlights that actually illuminate the product. The base features KITCO’s signature red branding with a subtle interlocking geometric pattern to add a premium finish to the industrial structure.
Key Features
Stadium Architecture: tiered shelving mimics stadium bleachers for maximum product visibility.
Interactive Lighting: Integrated LED "floodlights" draw attention from across the retail floor.
360° Accessibility: An island design allowing customers to shop from all four sides.
