GPCA

Visual Identity

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Overview

The 18th GPCA Gala Dinner harmonizes tradition with innovation. By combining the organic curves of the timeline exhibits with the precise, illuminated geometry of the main stage, we created an immersive atmosphere that honors the "Legacy" of the past while spotlighting the "Impactful Transformation" of the future.

Client:

GPCA (Gulf Petrochemicals and Chemicals Association)

Year:

2024

Category:

Event Design, Stage Scenography, Exhibition Design

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The Challenge

For the 18th Annual GPCA Forum, the goal was to create a gala experience that bridged the industry's rich history with its futuristic ambition. We needed to translate the theme "Mobilizing Chemistry for Impactful Transformation" into a physical space, balancing a celebration of "Legacy" pioneers with a high-tech, forward-looking stage design.

The Solution

We designed the event environment as a fusion of "Molecular Elegance" and heritage. The centerpieces are the "Legacy Pods"—cylindrical galleries wrapped in intricate gold latticework that house the portraits of industry pioneers, creating a reverent, museum-like quality. In contrast, the main stage utilizes expansive curved screens and blue geometric lighting structures to visualize the connectivity of chemistry. A fluid, white organic sculpture anchors the exhibition space, guiding attendees through the "Industry Journey" timeline.

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